The Split Keyword Phrase Works Like A Charm

Writing by Nick Stamoulis on Monday, 20 of April , 2009 at 8:41 am

Too many new search engine optimization consultants and Internet marketers get it in their minds that every instance of a keyword phrase must be exact. So when they write keyword-rich content it is often choppy prose and not very easy to read. It’s reader un-friendly.

Here’s a little tip to help you in your optimization efforts. Instead of using the exact keyword phrase every time you insert it into your content, split the phrase up by inserting other words between them. Examples:

• Keyword phrase = “blue mechanical widget” becomes “blue widget with mechanical …”
• Keyword phrase = “desert island” becomes “deserted on an island”
• Keyword phrase = “midget wrestling” becomes “she’s a midget who started wrestling”

Notice that in the desert island example I also slightly altered one of the words in the phrase. “Desert” became “deserted”. This is another way you can make your content fresh and appealing. Not every keyword phrase has to be exact.

If you perform a search in Google for a keyword phrase you will likely find results where the phrase appears in the snippet on the SERP split just like above. The keywords within the phrase are in the content, but they don’t necessarily appear right next to each other. That happens whenever searchers do not put quotation marks around their phrases, which doesn’t happen in most search instances. Splitting your keyword phrases is a good way to capitalize on searchers who do not use quotation marks.