The Pin Number Is Out Of Your Hands Now

Like most of the Local SEOs I know, I handle the key practice of Local Business Center profile verification by creating my client’s listing for him, getting his pin number at the end of that process and then phoning him with the pin so that he can verify his listing when Google calls. Google is now simply providing the pin number within the phone call. So, it’s out of your hands and up to your clients to receive and enter the pin when Google calls. It’s not a major change in the way you serve your clients, but it’s one you should know about.