Local Search
Local Search Optimization and Advertising for Small Business
Three of every four Americans use Internet Local Search to find products, goods, and services in their community. Will they find your business when they do a local search?
Do you wish you could rank on the first page of Google when a potential customer searches for your product or service?
Creating or improving your businesses profile in Local Search directories is important to every business, but especially so for the local small business.
Now more than ever your business needs a web presence as consumers make the Internet their primary source for gathering information. In order to be successful in today’s economy your business must leap out of the world of print media and into the digital world.
A complete presence in Local Search directories will give you and your business that online exposure, allowing your potential customers to find you first. And this can be accomplished without a web site!
What is Local Search Advertising and Marketing
Local search is all the rage now on the search engines. Nearly half of all Internet searches are local. Local search advertising and marketing is the use of geographic indicators (your city or community name) to cause your web site or other web presence to appear in Google Maps, Yahoo Maps and MSN Live Maps. While information on your company may already be on the web in Yellow Page like directories it is important you ensure it is accurate and up to date. As an example see the following graphic showing listings for a search on “Seattle Dentists”
While Google is very good about identifying small business near you it always helps to provide a little extra search mojo to help Google find you and not the other guy (or gal). Hardly any businesses have taken advantage of this to date so a little effort goes a long way.
How Can My Business Show Up on the First Page of Google
While no one can guarantee a placement anywhere on Google there are many things you can do to enhance your chances. Using our local search optimization techniques and services we create a business listing that stands out against the rest. This service is priced right and takes only an hour or so to perform. Almost immediately you will see results in where your business appears on the different search engines.
To help your Internet presence even further we provide a local business web site tune up service. For those business owners with a web site you will likely find it is not crafted to deliver customers to you when a local search is done on your products or services. Based on our observations more than 90% of small business web sites would benefit from our web site tune-up.
The combination of a highly optimized web site and a well crafted local business listings will place you well ahead of your local competition and in many cases regional firms. Take advantage of our web site tune up plan to complete your small business local search optimization.
Don’t Let Someone Steal Your Business Listing
If you think you’re fine and don’t need any extra exposure, great, and congratulations. However, there is another reason to ensure your business listing is accurate and up to date. Hijacking! If you do not claim your listing another person or company can hijack it. They can change your phone number and web site address and steal leads from you! Read how you can prevent your local search listing from being hijacked.
