Google Wonder Wheel – Great for Finding Relevant Search Terms

Back in May of 2009, Google released “Google Wonder Wheel.” It takes your search term from the Google search field and finds relevant related terms to help you the user have more search options. Much like a mind map, the main term is the “hub” of the wheel and the relevant terms show up at the end of the “spokes.” Clicking on any of the search terms in the spokes opens a new wheel of terms relevant to that spoke. It is a logical way to sort terms in a visually effective way.

So how do you get into Wonder Wheel in Google? First go to Google.com and in the search bar type in your keyword. On the top of the resulting page select “Show Options”:

A side bar will open to the left that shows various related search methods. Under “Standard View” select “Wonder Wheel”:

This will open a hub and spoke of your term plus the related terms to your original search:

Wonder Wheel is a great tool for helping you find new keyword niches within the related terms it returns around your core term. If you click and explore related terms like “Bing Local Search” a whole new wheel of related terms pops open to explore. This can generate all kinds of keyword lists for you to explore for more targeted search traffic thus increasing your visibility on line.

The other tool related to the Wonder Wheel that is worth exploring is Related Search. It returns slightly more detailed results and is useful when you need to explore specific niches for new relevant terms. With great tools like Related Search and Wonder Wheel I can conduct a really thorough preliminary search for terms to add to my keyword research list. And the best part about these keyword-generating tools? They are FREE!