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	<title>Practical Local Search- Seattle and Bellevue WA &#187; Richard Geasey</title>
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		<title>Local Search Geo-Targeting Technology</title>
		<link>http://practicallocalsearch.com/local-search-geo-targeting-technology/</link>
		<comments>http://practicallocalsearch.com/local-search-geo-targeting-technology/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 19:59:01 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[GeoTargeting]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[
Related Articles

Google Improves Control of PPC Exposure With Modified Broad Match
Do Keywords In Your Domain Matter?


]]></description>
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		<title>Google Improves Control of PPC Exposure With Modified Broad Match</title>
		<link>http://practicallocalsearch.com/google-improves-control-of-ppc-exposure-with-modified-broad-match/</link>
		<comments>http://practicallocalsearch.com/google-improves-control-of-ppc-exposure-with-modified-broad-match/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 19:58:59 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[Broad]]></category>
		<category><![CDATA[Control]]></category>
		<category><![CDATA[Exposure]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Improves]]></category>
		<category><![CDATA[Match]]></category>
		<category><![CDATA[Modified]]></category>

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		<description><![CDATA[by Mike Fleming

If you manage a PPC account, you know that for several years now
AdWords has had three match types: exact, phrase, and broad.&#160; You also
know what they mean and how your keywords are matched to search
queries.&#160; Up until a couple of years ago, broad match meant that the
keywords in your phrase were matched to [...]]]></description>
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		<title>Do Keywords In Your Domain Matter?</title>
		<link>http://practicallocalsearch.com/do-keywords-in-your-domain-matter/</link>
		<comments>http://practicallocalsearch.com/do-keywords-in-your-domain-matter/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 20:00:10 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[Domain]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Matter]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/do-keywords-in-your-domain-matter/</guid>
		<description><![CDATA[by Sage Lewis


This is a question I get asked all the time. Get the final answer right here.
Inspired from this article at Search Engine Roundtable

Be sure and visit our small business news site.



         


Search Engine Guide : Small Business Search Marketing

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Google Improves Control of PPC Exposure [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Ensure Your Website Gets Some Action</title>
		<link>http://practicallocalsearch.com/how-to-ensure-your-website-gets-some-action/</link>
		<comments>http://practicallocalsearch.com/how-to-ensure-your-website-gets-some-action/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 19:58:27 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Ensure]]></category>
		<category><![CDATA[gets]]></category>
		<category><![CDATA[Some]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/how-to-ensure-your-website-gets-some-action/</guid>
		<description><![CDATA[by Stoney deGeyter

When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it&#8217;s your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a ghost town. If there is anything that all the years of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Solving “Local” Challenges: Combating Bulk Calls</title>
		<link>http://practicallocalsearch.com/solving-%e2%80%9clocal%e2%80%9d-challenges-combating-bulk-calls/</link>
		<comments>http://practicallocalsearch.com/solving-%e2%80%9clocal%e2%80%9d-challenges-combating-bulk-calls/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:32:42 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[Bulk]]></category>
		<category><![CDATA[Calls]]></category>
		<category><![CDATA[Challenges]]></category>
		<category><![CDATA[Combating]]></category>
		<category><![CDATA[Solving]]></category>
		<category><![CDATA[“Local”]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/solving-%e2%80%9clocal%e2%80%9d-challenges-combating-bulk-calls/</guid>
		<description><![CDATA[If you a) believe in the power of search—as a technology, as a consumer experience and as a business model, and b) believe in the economic promise of the “local” opportunity, then you need to commit to a simple axiom: the ultimate destiny of a local search is a phone call.
Two relatively new macro trends [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo Sketch-a-Search iPhone app demo</title>
		<link>http://practicallocalsearch.com/yahoo-sketch-a-search-iphone-app-demo/</link>
		<comments>http://practicallocalsearch.com/yahoo-sketch-a-search-iphone-app-demo/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 20:03:02 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[Demo]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[SketchaSearch]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/yahoo-sketch-a-search-iphone-app-demo/</guid>
		<description><![CDATA[
Related Articles

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]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is 2011 The Year of the Social Media Bubble</title>
		<link>http://practicallocalsearch.com/is-2011-the-year-of-the-social-media-bubble/</link>
		<comments>http://practicallocalsearch.com/is-2011-the-year-of-the-social-media-bubble/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 20:03:01 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Bubble]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Year]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/is-2011-the-year-of-the-social-media-bubble/</guid>
		<description><![CDATA[by Eric Brown

			Several camps are starting to chant that 2011 may well be the year of&#160;The Social Media Bubble. I would not proclaim to be able to predict the future by any means, but it sure seems more probable than not. While having little experience predicting the future, we have had an up close and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Albuquerque Internet Advertising Local Search Gets You Found</title>
		<link>http://practicallocalsearch.com/albuquerque-internet-advertising-local-search-gets-you-found/</link>
		<comments>http://practicallocalsearch.com/albuquerque-internet-advertising-local-search-gets-you-found/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 20:02:50 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Albuquerque]]></category>
		<category><![CDATA[Found]]></category>
		<category><![CDATA[gets]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/albuquerque-internet-advertising-local-search-gets-you-found/</guid>
		<description><![CDATA[
Related Articles

Google Improves Control of PPC Exposure With Modified Broad Match
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]]></description>
		<wfw:commentRss>http://practicallocalsearch.com/local-search-geo-targeting-technology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Testing Made Easier with AdWords Campaign Experiments</title>
		<link>http://practicallocalsearch.com/ppc-testing-made-easier-with-adwords-campaign-experiments/</link>
		<comments>http://practicallocalsearch.com/ppc-testing-made-easier-with-adwords-campaign-experiments/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 20:02:48 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Easier]]></category>
		<category><![CDATA[Experiments]]></category>
		<category><![CDATA[Made]]></category>
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/ppc-testing-made-easier-with-adwords-campaign-experiments/</guid>
		<description><![CDATA[by Mike Fleming

If you take your PPC campaigns seriously (why wouldn&#8217;t you?), you&#8217;re always testing.&#160;
 Always.&#160; It&#8217;s the only way to accomplish long-term growth and gain
insights that will translate into all of your other marketing channels.&#160;
 One problem that has been inherent since the beginning of PPC is the inability to do true A/B split-testing [...]]]></description>
		<wfw:commentRss>http://practicallocalsearch.com/local-search-geo-targeting-technology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Best Buy, Orwell and Minority Report</title>
		<link>http://practicallocalsearch.com/best-buy-orwell-and-minority-report/</link>
		<comments>http://practicallocalsearch.com/best-buy-orwell-and-minority-report/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 20:03:22 +0000</pubDate>
		<dc:creator>Richard Geasey</dc:creator>
				<category><![CDATA[local search]]></category>
		<category><![CDATA[Best]]></category>
		<category><![CDATA[Minority]]></category>
		<category><![CDATA[Orwell]]></category>
		<category><![CDATA[Report]]></category>

		<guid isPermaLink="false">http://practicallocalsearch.com/best-buy-orwell-and-minority-report/</guid>
		<description><![CDATA[by Sage Lewis


Best Buy wants you to tell them the moment you walk into the store.
From Marketing Pilgrim: &#8220;The &#8220;shopkick&#8221; system is designed to detect and reward shoppers just for walking into a Best Buy store. In order to accomplish this feat, consumers must download an application to their smart phone. &#8221;
What do you think [...]]]></description>
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